Archive for June, 2010

Brand Identity – What Your Social Media Presence Says About You


The word “brand” is something we’re all too familiar with in marketing. When thinking of a brand, it’s generally tied to our clients, our own company, or the spokespeople that represent each. In an earlier post, Denise discussed employees and spokespeople in relation to brand, and this got me thinking about personal brands. Essentially, everyone is a brand and it’s up to each individual to represent his or hers in the best way. In the age of e-mail anonymity and screen names, we may not be paying enough attention to personal brands. Now, with the influx of social media usage, our personal brands require more attention than ever before. For years, we’ve all maintained two separate personal brands – one professional and one more casual. But with the social media revolution, those brands quickly blend together. Naturally, at an important business event or job interview we exhibit our professional brand. What about our day-to-day lives outside of work? Continue Reading →

The Golden Ticket Idea – Finding Yours


Yesterday morning’s edition of Mashable! mentioned a new company called Chocomize. It allows customers to create customized candy and markets itself as being “like an online candy factory and you’re Willy Wonka!” The mention of Willy Wonka reeled me in. Besides being one of my favorite childhood movies, I have great appreciation for the classic film “Willy Wonka and the Chocolate Factory” as an adult and marketing professional. More than just an entertaining story, many forget that the plot centers on a successful marketing campaign. And, although it’s fictional, seeing this marketing ploy got me thinking of the movie, and how we can apply Mr. Wonka’s principles to our industry today. Continue Reading →

Outshine & Outsell – Creating a Unique Marketing Strategy

One only needs to walk into a store, or in our case, the floor of a show like World of Concrete or CONEXPO, to see the vast array of products available. With a global market at our fingertips, the choices and opportunities have never been more abundant – and neither have the challenges. With so many products on the market, the biggest challenge is making your product stand out. You have to give the customer a reason to purchase your product – a reason different from that of any competitor. But how do you find that reason or unique selling proposition? Continue Reading →

Less is More – Press Kit Designs

Tradeshows are like professional sports – there’s a season and an off-season. In every sport from hockey and football to baseball and soccer, the best athletes don’t spend their off-season relaxing and losing focus. Instead they get themselves physically and mentally prepared for the next season. We in the industry need to follow this example and spend our off-season, not taking a break and forgetting about shows for a few months, but prepping for the upcoming tradeshow season. And let’s face it – it will be here before we know it. Continue Reading →

Likes, Comments & Followers – Don’t Get Hung Up On the Numbers


So you decided to take the plunge into social media marketing. You set up a Facebook page, blog and/or Twitter account. You posted staff photos, wrote riveting blog entries and tweeted some exciting company news. But some time has passed and you don’t have the “Likes” and followers you were expecting. And the only comments you seem to get on your blog are caught by its spam filter. It’s time to face the facts and cut social media out of your marketing plan…or is it?

Continue Reading →