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We Will Never Forget

By On September 12, 2011 In Marketing Insight With No Comments Permanent Link to We Will Never ForgetPermalink
Denise Stoppleworth's headshot

Denise Stoppleworth

Ten years ago yesterday marks a memorable event for all Americans. It was the day our vision of the world changed. Our sense of security shattered. Our resilience and sense of humanity tested. Just as the assassination of JFK was a minute frozen in time for my parents’ generation, the September 11 attacks will forever be frozen in time for this generation. No doubt all of us can remember where we were, what we did. I remember leaving work to pick up my young children and meet my husband for a mass and prayer vigil for the victims of the attack, and I recall that helpless feeling – like things will never be the same again. I remember thinking “How can we ever feel safe again?”  “How will we know Joy again?” But out of the most contemptuous and vile event came the most coveted and reviled response. Continue Reading →

What’s In A Name?

By On April 19, 2011 In Branding, Marketing Insight With 2 Comments Permanent Link to What’s In A Name?Permalink
Denise Stoppleworth's headshot

Denise Stoppleworth

When we name our children, we labor over the perfect name. One that has family or social relevance. One that will encapsulate the child’s looks and personality. One that will be appropriate for the young woman or man the child grows into. A name with the right amount of dignity, respect and professionalism to accompany a doctor, lawyer, President or marketing executive. We study books for meanings and make endless lists narrowing and narrowing the pool until we finally decide on the perfect fit.

Clearly a name is very important. Companies agonize over the right names for products and divisions and we’ve been part of that process – that labor of love – to find the perfect name. Perhaps the most close to home – other than the naming of my children – was the naming of IRONCLAD Marketing. Over the past 18 months, the question that always arises is, “How did you arrive at that name?”  But the more important question to me is what is the significance?

First and foremost, I am very much a “follow your heart” kind of person and something about Continue Reading →

The Rabbit Factor: Marketing in a Non-Traditional Business Environment

By On December 21, 2010 In Marketing Insight With No Comments Permanent Link to The Rabbit Factor: Marketing in a Non-Traditional Business EnvironmentPermalink
Denise Stoppleworth's headshot

Denise Stoppleworth

You may recall, in an earlier blog, I pondered how the characters of Tigger and Eeyore could be used to classify most personality types. On one hand, you have the eternal optimist – full of energy and seeing no boundaries. On the other, the eternal pessimist, always waiting for the rain to start and sure of his or her bad fortune anytime it does. However, as I was once again reading the Grand Adventures of Winnie the Pooh with my son, I realized there was one character and defining personality type that I neglected to recognize – Rabbit.

Okay, Rabbit is not the strongest character in any of the stories and isn’t one of the first characters you would name Continue Reading →

Thanksgiving

By On November 24, 2010 In Marketing Insight With No Comments Permanent Link to ThanksgivingPermalink
Denise Stoppleworth's headshot

Denise Stoppleworth

It’s Thanksgiving and, at the risk of being a highly creative organization falling into the completely typical and anticipated, we thought it might be good to take a moment to reflect on those things for which we are thankful. It’s a great way to get to know us and to give the new members of our team their first blog experience. Of course, Mitch, whom I affectionately call our resident eeyore, (see earlier blog) retorted with, “Great, I feel like I’m in elementary school and have just been given an assignment in English!” Continue Reading →

Lessons From the First Year

By On October 26, 2010 In Marketing Insight With No Comments Permanent Link to Lessons From the First YearPermalink

As I celebrate the one-year anniversary of the formation of IRONCLAD Marketing, I can only marvel at the experiences, adventures and lessons of the past 12 months. A year ago at this time, the Tigger in me took a leap of faith believing in a vision and eager to put that vision into practice. As I look back and reflect on the first year, I can sum up my feelings in one word. Blessed. Not the word you expected? It’s the most accurate word I can find. I feel truly blessed.  In the past 12 months, I’ve learned Continue Reading →

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