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Social Network Showdown – Facebook Pages vs. Google+ Pages

By On January 4, 2012 In Electronic Marketing, Marketing Insight, Social Meida With No Comments Permanent Link to Social Network Showdown – Facebook Pages vs. Google+ PagesPermalink
Mitch thmbN Social Network Showdown – Facebook Pages vs. Google+ Pages

Mitch Wagner

Google+ brand pages have been available for almost two months. You may be considering getting your company on board or wondering whether it’s going to be another failed attempt at social media by Google (remember Google Wave and Goolge Buzz? No? Don’t feel bad-you’re not alone). 

Your immediate reaction may be “isn’t this just another Facebook?” While there is some truth to that, as they have many similar features, Google has found some areas that can outshine Facebook — for the moment anyway. Adding another social network might be the last thing on your mind right now, but whether or not you are thinking of creating a company page, it is important to at least spend some time browsing around Google+ to become familiar with its features. It is better to be prepared to make the switch if needed rather than starting from scratch.

You can bet Facebook Continue Reading →

Going Mobile – Execution Is Key With Codes

By On November 8, 2011 In Marketing Insight, Mobile Marketing With No Comments Permanent Link to Going Mobile – Execution Is Key With CodesPermalink
Mitch thmbN Going Mobile – Execution Is Key With Codes

Mitch Wagner

On my way home from work I go by a particular billboard that has caught my eye for the past few weeks. It’s not the headline or some crazy photo – it’s that it has a QR code. To be specific, the billboard’s main image is a belt buckle with a QR code right in the center. It’s a neat idea, something you don’t see every day, and attention-getting for sure. The problem? It’s not properly executed. The code is completely un–scannable (not to mention even attempting to scan it is incredibly dangerous unless you are a passenger.) The code is simply too small for the distance away a person would be when scanning it, not to mention the speed at which they are traveling. Continue Reading →

Websites On The Run – Going Mobile

By On August 9, 2011 In Marketing Insight, Mobile Marketing, Websites With No Comments Permanent Link to Websites On The Run – Going MobilePermalink
Mitch thmbN Websites On The Run Going Mobile

Mitch Wagner

The mobile phone has gone through many changes over the years. From the 8 lb. brick Zack Morris used on “Saved by the Bell” in the early 90′s to the smart phones of today, the transformation of mobile technologies is in constant evolution. The way we use our mobile phones has also changed dramatically. I would dare to say that actually using them to place calls has taken at the very least the middle seat to texting and surfing the web. As surfing the web on our phones becomes a more popular past time, another trend follows closely behind — the development of mobile sites. Deciding when and how to implement a mobile site strategy can be a scary task, but it doesn’t have to be. In hopes of dispelling some of that fear, I’m outlining a few key things to consider when developing your mobile sites.

The functionality of modern phone browsers has evolved to be Continue Reading →

Breaking Bad Brand Image

By On June 30, 2011 In Branding, Marketing Insight With No Comments Permanent Link to Breaking Bad Brand ImagePermalink
Mitch thmbN Breaking Bad Brand Image

Mitch Wagner

A negative brand image is a hard thing to overcome. The opinion we have of a brand can be buried so deep within our subconscious we’re not even aware the impression exists. The truth is everything in life has a “brand” from the obvious products we buy to people and even pets.

Take this real world example. My neighbors have a 3-year-old German Shepherd — the sweetest, most obedient dog I have ever met. My two-year-old son absolutely loves her and wants to go see her whenever she is outside. Even though I have firsthand experience of her gentle demeanor, I’m still on edge every time my son approaches her.

Let me clarify, I have never been attacked by a dog and have never had a negative experience with a German Shepherd. So why do I get tense? The answer is simple: Continue Reading →

Can Marketing Save a Car Company and a City?

By On February 7, 2011 In Branding, Marketing Insight With No Comments Permanent Link to Can Marketing Save a Car Company and a City?Permalink
Mitch thmbN Can Marketing Save a Car Company and a City?

Mitch Wagner

Super Bowl XLV has come and gone. No doubt there are many parties still going strong in Green Bay, and of course the internet is a buzz with the best and worst commercials. Like most, I was anxiously waiting for all the much-hyped spots so I could decide which I felt reigned supreme. There were some funny ones from Doritos, Hyundai and Volkswagen. But I was most impressed with a car commercial starring a rapper and a city.

In the weeks leading up to the Superbowl, I had been impressed with some of Chrysler’s new commercials. But those now pale in comparison. Feeling more like a tribute to a city and “American Values” than a commercial, I was honestly blown away by Chrysler’s new “Born of Fire” spot Continue Reading →

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