Posts by Mitchell Wagner

Print’s Not Dead

Mitchell Wagner – Art Director – IRONCLAD Marketing

Mitchell Wagner

With social media and electronic communication getting stronger each day, some feel the age of print is coming to an end. I am not one of these people – repeat, NOT one of these people. Don’t get me wrong, electronic is great. It’s something I use, enjoy and try to learn more about everyday. But I strongly feel there is still a place for print, whether it’s reading material such as magazines, books or newspapers or marketing materials like print ads and direct mail pieces.

I admit, hearing the skeptics (more…)

A Storm is Brewing – Basics of Brainstorming

Mitchell Wagner – Art Director – IRONCLAD Marketing

Mitchell Wagner

Since the beginning of time – or shortly thereafter – creative brainstorming sessions have been used to come up with the next great idea. These sessions are a great way to bounce ideas off one another and arrive at the creative concept. But it doesn’t end with just creative advertising campaigns – brainstorming can be used for a variety of other tasks, including new product names, tradeshow promotion ideas and various problem-solving issues. The following are a few basic guidelines to help ensure a brainstorming session is productive and successful. (more…)

Penny Pinching – Maximize Your Mailing List

Mitchell Wagner – Art Director – IRONCLAD Marketing

Mitchell Wagner

The United States Postal Service is at it again. I’m sure most of you have heard the USPS is proposing a rate increases for 2011. Groups of publishers, printers and other associations are banding together to try and stop it, and with good reason. Many of these groups rely on mail as part of their business, so they are likely a bit scared as to how this increase could affect their bottom line. However, I am not going to use this blog to discuss the death of print and direct mail. Instead, I would like to discuss one way to maximize your dollar and kick up (more…)

Brand Identity – What Your Social Media Presence Says About You

Mitchell Wagner – Art Director – IRONCLAD Marketing

Mitchell Wagner

The word “brand” is something we’re all too familiar with in marketing. When thinking of a brand, it’s generally tied to our clients, our own company, or the spokespeople that represent each. In an earlier post, Denise discussed employees and spokespeople in relation to brand, and this got me thinking about personal brands. Essentially, everyone is a brand and it’s up to each individual to represent his or hers in the best way. In the age of e-mail anonymity and screen names, we may not be paying enough attention to personal brands. Now, with the influx of social media usage, our personal brands require more attention than ever before. For years, we’ve all maintained two separate personal brands – one professional and one more casual. But with the social media revolution, those brands quickly blend together. Naturally, at an important business event or job interview we exhibit our professional brand. What about our day-to-day lives outside of work? (more…)

Likes, Comments & Followers – Don’t Get Hung Up On the Numbers

Mitchell Wagner – Art Director – IRONCLAD Marketing

Mitchell Wagner

So you decided to take the plunge into social media marketing. You set up a Facebook page, blog and/or Twitter account. You posted staff photos, wrote riveting blog entries and tweeted some exciting company news. But some time has passed and you don’t have the “Likes” and followers you were expecting. And the only comments you seem to get on your blog are caught by its spam filter. It’s time to face the facts and cut social media out of your marketing plan…or is it?

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Items May Shift in Flight – Is it Better to Check or Carry-On?

Mitchell Wagner – Art Director – IRONCLAD Marketing

Mitchell Wagner

I stumbled across this article last night. The article seemed timely as tradeshow season is coming up again and summer is the prime vacation time. The article definitely offers food for thought on luggage handling and airline travel.

Next week, my wife and I are leaving on a trip to see friends in Nevada and we’re trying to decide whether to check our luggage or pack light and carry-on. Historically I’ve been one who always opts for the carry-on option. Packing became an art form for me — a real-life version of Tetris. T-shirts were rolled and lined the perimeter of the suitcase. Jackets or sweatshirts were worn on the plane, etc. The only issue with this was I had to get to the gate as soon as my boarding section was called to ensure enough room in the seemingly ever-shrinking overhead bins. (more…)

Summer Shootout – 10 Tips for a Successful Photoshoot

Mitchell Wagner – Art Director – IRONCLAD Marketing

Mitchell Wagner

As the weather becomes warmer and the days get longer, it may be time to think about organizing a photoshoot. Whether it’s for a new product or to freshen up your image, summer is a great time to get out there and show your product how it’s meant to be seen — working! Below I have outlined what I feel are some important things to consider (more…)