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Social Media Killed the Logo Redesign

By On January 6, 2011 In Branding, Marketing Insight, Social Meida With No Comments Permanent Link to Social Media Killed the Logo RedesignPermalink
Mitch Wagner's headshot

Mitch Wagner

Logo redesign can be a touchy enough subject as it is. The logo can be a big part of what defines the brand, so naturally companies get tied to their logo and are afraid to change it. In our instant gratification world of social media, the subject is getting touchier.

Many are familiar with the short-lived GAP logo redesign that sparked an instant internet backlash, and resulted in them dropping the new design just days after it was released. Years ago, that backlash would have taken much longer to catch on and may not have caught on at all. But thanks to all the new instant communication vehicles, the effects came almost immediately. Continue Reading →

You Get The Message – But Does Everyone Else?

By On December 2, 2010 In Marketing Insight With No Comments Permanent Link to You Get The Message – But Does Everyone Else?Permalink
Mitch Wagner's headshot

Mitch Wagner

As I was driving home for Thanksgiving last week – in our lovely Minnesota winter weather – I came across something that got me thinking. Having recently experienced a winter storm and with another on the way, I decided I better drive slowly. Cruising down I-94 at 55 mph, I noticed flashing red and blue lights up ahead. Traffic had all moved to the left lane and slowed considerably. I ended up going by six squad cars in about one mile, and there were multiple cars in the ditch as a result of an accident. I decided to slow down even more, assuming the other drivers would do the same. Continue Reading →

Thankful – The Essay

By On November 24, 2010 In Marketing Insight With No Comments Permanent Link to Thankful – The EssayPermalink
Mitch Wagner's headshot

Mitch Wagner

When Denise told us about this project – to write a blog about what we are thankful for – I decided to write the longest blog in history, at least IRONCLAD’s history. After all a picture is worth a thousand words, right? Continue Reading →

Creative Blocks – Tips to Help Break Through

By On November 2, 2010 In Marketing Insight With No Comments Permanent Link to Creative Blocks – Tips to Help Break ThroughPermalink

Mitch Wagner I IRONCLAD MarketingAs you may or may not have noticed, I have been a bit sporadic lately with blogs. Writer’s block is probably one of the biggest contributors to this. I try to blame it on the fact that I am not a writer. However, even in design there are creative blocks we must overcome. So, I figured a solution to the issue might be to write a blog about it, in hopes of breaking the cycle. The answer of how to deal with blocks will differ from person-to-person, but I think there are some general, all-encompassing strategies we can all try. Below I have outlined some of the ways I deal with it.
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Print’s Not Dead

By On September 28, 2010 In Electronic Marketing, Marketing Insight With No Comments Permanent Link to Print’s Not DeadPermalink

With social media and electronic communication getting stronger each day, some feel the age of print is coming to an end. I am not one of these people – repeat, NOT one of these people. Don’t get me wrong, electronic is great. It’s something I use, enjoy and try to learn more about everyday. But I strongly feel there is still a place for print, whether it’s reading material such as magazines, books or newspapers or marketing materials like print ads and direct mail pieces.

I admit, hearing the skeptics Continue Reading →

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