A negative brand image is a hard thing to overcome. The opinion we have of a brand can be buried so deep within our subconscious we’re not even aware the impression exists. The truth is everything in life has a “brand” from the obvious products we buy to people and even pets.
Take this real world example. My neighbors have a 3-year-old German Shepherd — the sweetest, most obedient dog I have ever met. My two-year-old son absolutely loves her and wants to go see her whenever she is outside. Even though I have firsthand experience of her gentle demeanor, I’m still on edge every time my son approaches her.
Let me clarify, I have never been attacked by a dog and have never had a negative experience with a German Shepherd. So why do I get tense? The answer is simple: Continue Reading →