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Can Marketing Save a Car Company and a City?

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Mitch Wagner

Super Bowl XLV has come and gone. No doubt there are many parties still going strong in Green Bay, and of course the internet is a buzz with the best and worst commercials. Like most, I was anxiously waiting for all the much-hyped spots so I could decide which I felt reigned supreme. There were some funny ones from Doritos, Hyundai and Volkswagen. But I was most impressed with a car commercial starring a rapper and a city.

In the weeks leading up to the Superbowl, I had been impressed with some of Chrysler’s new commercials. But those now pale in comparison. Feeling more like a tribute to a city and “American Values” than a commercial, I was honestly blown away by Chrysler’s new “Born of Fire” spot Continue Reading →

Social Media Killed the Logo Redesign

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Mitch Wagner

Logo redesign can be a touchy enough subject as it is. The logo can be a big part of what defines the brand, so naturally companies get tied to their logo and are afraid to change it. In our instant gratification world of social media, the subject is getting touchier.

Many are familiar with the short-lived GAP logo redesign that sparked an instant internet backlash, and resulted in them dropping the new design just days after it was released. Years ago, that backlash would have taken much longer to catch on and may not have caught on at all. But thanks to all the new instant communication vehicles, the effects came almost immediately. Continue Reading →

You Get The Message – But Does Everyone Else?

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Mitch Wagner

As I was driving home for Thanksgiving last week – in our lovely Minnesota winter weather – I came across something that got me thinking. Having recently experienced a winter storm and with another on the way, I decided I better drive slowly. Cruising down I-94 at 55 mph, I noticed flashing red and blue lights up ahead. Traffic had all moved to the left lane and slowed considerably. I ended up going by six squad cars in about one mile, and there were multiple cars in the ditch as a result of an accident. I decided to slow down even more, assuming the other drivers would do the same. Continue Reading →

Thankful – The Essay

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Mitch Wagner

When Denise told us about this project – to write a blog about what we are thankful for – I decided to write the longest blog in history, at least IRONCLAD’s history. After all a picture is worth a thousand words, right? Continue Reading →

Creative Blocks – Tips to Help Break Through

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Mitch Wagner I IRONCLAD MarketingAs you may or may not have noticed, I have been a bit sporadic lately with blogs. Writer’s block is probably one of the biggest contributors to this. I try to blame it on the fact that I am not a writer. However, even in design there are creative blocks we must overcome. So, I figured a solution to the issue might be to write a blog about it, in hopes of breaking the cycle. The answer of how to deal with blocks will differ from person-to-person, but I think there are some general, all-encompassing strategies we can all try. Below I have outlined some of the ways I deal with it.
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