It’s always exciting to announce a new team member, especially one that brings so much experience and breadth of talent to the IRONCLAD team. That’s how I feel about Amy Wieser Willson. While Amy might seem like a new face to the IRONCLAD team, she is anything but new. Amy joined us full time in January 2014, but she has worked with IRONCLAD off and on in a contract and part-time capacity for the past four years. In fact, Amy has been involved in projects for nearly every client before becoming a full-time member of the IRONCLAD team. We’re so pleased to add her as our vice president of client services. Continue Reading →
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So you need to design a logo. You want an awesome, market-stealing, show-stopping, kick-butt logo. Where do you start? How will you get from no or old logo to awesome logo? DON’T PANIC! With IRONCLAD’s foolproof process, we’ll help take your logo from zero to hero and provide brand identity that will surely steal the show.
Know the Client. A logo needs to be a true reflection of your organization’s core values, so we kick off the design with a heart-to-heart. We ask lots of questions to learn as much as we can about the company culture, core values, the way you do business, etc. We find out what you want your visual identity to convey to your target markets, then use this message to think of adjectives or phrases that describe the feelings the brand will communicate. This helps build theme and style ideas.
Get to know IRONCLAD graphic designer Sarah Roberts. Odd cottage cheese/jello concoctions and phone choices aside, she believes in doing more of what makes you awesome.
Imagine sitting in a grand hall with a capacity of more than 500 people surrounded by manufacturers, editors, ad reps and agencies. We all wait anxiously to hear from industry professionals and absorb the wealth of knowledge as they share the latest industry trends. Tradeshow season is approaching quicker than we think and getting people to your booth can be overwhelming without the added pressure of 2014 CONEXPO-CON/AGG.
Back in May, my colleague Laura and I headed out to Chicago to the Association of Equipment Manufacturers conference and got the scoop on CONEXPO-CON/AGG with a run down of what to expect for the 2014 show. A variety of speakers and panelists spent the day giving their advice and insight on the different tools and strategies to make for a successful show.
It can make your head spin trying to tackle a tradeshow of this size, or any tradeshow for that matter. Fear not. With a little strategy, preparation and a dash of creativity, you can and will make the best out of your tradeshow season. Here are a few tips to help you along the way. Continue Reading →
With every new and exciting electronic gadget that comes along, our culture seems to be shifting away from pen and paper to be in front of a screen. We use them at work, in our vehicles and for social interaction. We even bring these gadgets into our bedrooms at night to quickly glance through our emails or watch one more cute puppy video before we turn out our bedroom lamp. But even in a digital world, there is still something to be said about receiving a tangible piece of direct mail.
In the interest of full disclosure, I am a designer and with that comes my love of paper. It’s the excitement of a brand new swatch book, the feel of the grain, the smell of the ink when samples come fresh off the press. Although not everyone shares my sometimes-exaggerated appreciation of paper, I found a few people who do. I recently Continue Reading →