All posts in Electronic Marketing

Social Network Showdown – Facebook Pages vs. Google+ Pages

By On January 4, 2012 In Electronic Marketing, Marketing Insight, Social Meida With No Comments Permanent Link to Social Network Showdown – Facebook Pages vs. Google+ PagesPermalink
Mitch thmbN Social Network Showdown – Facebook Pages vs. Google+ Pages

Mitch Wagner

Google+ brand pages have been available for almost two months. You may be considering getting your company on board or wondering whether it’s going to be another failed attempt at social media by Google (remember Google Wave and Goolge Buzz? No? Don’t feel bad-you’re not alone). 

Your immediate reaction may be “isn’t this just another Facebook?” While there is some truth to that, as they have many similar features, Google has found some areas that can outshine Facebook — for the moment anyway. Adding another social network might be the last thing on your mind right now, but whether or not you are thinking of creating a company page, it is important to at least spend some time browsing around Google+ to become familiar with its features. It is better to be prepared to make the switch if needed rather than starting from scratch.

You can bet Facebook Continue Reading →

Going Mobile – Execution Is Key With Codes

By On November 8, 2011 In Marketing Insight, Mobile Marketing With No Comments Permanent Link to Going Mobile – Execution Is Key With CodesPermalink
Mitch thmbN Going Mobile – Execution Is Key With Codes

Mitch Wagner

On my way home from work I go by a particular billboard that has caught my eye for the past few weeks. It’s not the headline or some crazy photo – it’s that it has a QR code. To be specific, the billboard’s main image is a belt buckle with a QR code right in the center. It’s a neat idea, something you don’t see every day, and attention-getting for sure. The problem? It’s not properly executed. The code is completely un–scannable (not to mention even attempting to scan it is incredibly dangerous unless you are a passenger.) The code is simply too small for the distance away a person would be when scanning it, not to mention the speed at which they are traveling. Continue Reading →

Websites On The Run – Going Mobile

By On August 9, 2011 In Marketing Insight, Mobile Marketing, Websites With No Comments Permanent Link to Websites On The Run – Going MobilePermalink
Mitch thmbN Websites On The Run Going Mobile

Mitch Wagner

The mobile phone has gone through many changes over the years. From the 8 lb. brick Zack Morris used on “Saved by the Bell” in the early 90′s to the smart phones of today, the transformation of mobile technologies is in constant evolution. The way we use our mobile phones has also changed dramatically. I would dare to say that actually using them to place calls has taken at the very least the middle seat to texting and surfing the web. As surfing the web on our phones becomes a more popular past time, another trend follows closely behind — the development of mobile sites. Deciding when and how to implement a mobile site strategy can be a scary task, but it doesn’t have to be. In hopes of dispelling some of that fear, I’m outlining a few key things to consider when developing your mobile sites.

The functionality of modern phone browsers has evolved to be Continue Reading →

A Greet or a Tweet – Social Media Gets Personal

By On May 24, 2011 In Marketing Insight, Social Meida With No Comments Permanent Link to A Greet or a Tweet – Social Media Gets PersonalPermalink
Lindsay thmbN1 A Greet or a Tweet – Social Media Gets Personal

Lindsay Babb

Have I ever mentioned that I’m a big fan of personal communication and connections? In case I don’t say it enough, yes, I am. Last week, I had the opportunity to attend the annual AEM Marketing Conference in Austin, and spent some great quality time with several colleagues. From catching up with a client and getting to know my current industry friends better, to meeting several new folks who I hope will become good friends, there was never a dull moment. Though we’re all able to stay in touch via email, LinkedIn and other forms of communication, nothing beats seeing these people face-to-face. And then of course, there were the seminars and speakers, which were all very good. I was able to take away something from each and every one. In fact, one presenter and one seminar managed to challenge Continue Reading →

Social Media Killed the Logo Redesign

By On January 6, 2011 In Branding, Marketing Insight, Social Meida With No Comments Permanent Link to Social Media Killed the Logo RedesignPermalink
Mitch thmbN Social Media Killed the Logo Redesign

Mitch Wagner

Logo redesign can be a touchy enough subject as it is. The logo can be a big part of what defines the brand, so naturally companies get tied to their logo and are afraid to change it. In our instant gratification world of social media, the subject is getting touchier.

Many are familiar with the short-lived GAP logo redesign that sparked an instant internet backlash, and resulted in them dropping the new design just days after it was released. Years ago, that backlash would have taken much longer to catch on and may not have caught on at all. But thanks to all the new instant communication vehicles, the effects came almost immediately. Continue Reading →

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