All posts in Electronic Marketing

Print’s Not Dead

By On September 28, 2010 In Electronic Marketing, Marketing Insight With No Comments Permanent Link to Print’s Not DeadPermalink

With social media and electronic communication getting stronger each day, some feel the age of print is coming to an end. I am not one of these people – repeat, NOT one of these people. Don’t get me wrong, electronic is great. It’s something I use, enjoy and try to learn more about everyday. But I strongly feel there is still a place for print, whether it’s reading material such as magazines, books or newspapers or marketing materials like print ads and direct mail pieces.

I admit, hearing the skeptics Continue Reading →

The Search Is On – Job Hunting Through Social Media

By On August 4, 2010 In Marketing Insight, Social Meida With No Comments Permanent Link to The Search Is On – Job Hunting Through Social MediaPermalink

Mashable! recently posted an article on finding a job via social media. And why not? We’re using social media for everything these days, from connecting to old friends and sharing photos to promoting our companies and seeking out new business opportunities. It only makes sense that potential job seekers would look to social media sites, particularly LinkedIn, to network and perhaps land that new dream job. And employers can use this as another method of pre-screening and weeding out applicants.

For this reason, it’s more important than ever to be sure you’re representing yourself online in a professional manner Continue Reading →

Snail Mail and the Telephone – Create A Truly Personal Connection

By On July 27, 2010 In Marketing Insight, Social Meida With No Comments Permanent Link to Snail Mail and the Telephone – Create A Truly Personal ConnectionPermalink

Technology makes the world smaller – or so they say. But I’m beginning to question that theory. Sure, with Facebook I can connect with people I haven’t spoken with in 10 plus years. I can find out where old classmates live and work, and get the scoop on their families. With e-mail I can contact someone at their convenience and allow them to respond if and when they choose. Time is of little concern. I can send a question to Japan and have an answer the next morning. Even texting has impacted the way we communicate. I text editors at tradeshows to confirm a meeting. My daughter texts me to ask me where I am, find out what is for dinner or to tell me she loves me. All positive advancements as a result of technology, right?

Not so fast. Continue Reading →

Brand Identity – What Your Social Media Presence Says About You

By On June 29, 2010 In Branding, Marketing Insight, Social Meida With No Comments Permanent Link to Brand Identity – What Your Social Media Presence Says About YouPermalink

The word “brand” is something we’re all too familiar with in marketing. When thinking of a brand, it’s generally tied to our clients, our own company, or the spokespeople that represent each. In an earlier post, Denise discussed employees and spokespeople in relation to brand, and this got me thinking about personal brands. Essentially, everyone is a brand and it’s up to each individual to represent his or hers in the best way. In the age of e-mail anonymity and screen names, we may not be paying enough attention to personal brands. Now, with the influx of social media usage, our personal brands require more attention than ever before. For years, we’ve all maintained two separate personal brands – one professional and one more casual. But with the social media revolution, those brands quickly blend together. Naturally, at an important business event or job interview we exhibit our professional brand. What about our day-to-day lives outside of work? Continue Reading →

Likes, Comments & Followers – Don’t Get Hung Up On the Numbers

By On June 10, 2010 In Marketing Insight, Social Meida With No Comments Permanent Link to Likes, Comments & Followers – Don’t Get Hung Up On the NumbersPermalink

So you decided to take the plunge into social media marketing. You set up a Facebook page, blog and/or Twitter account. You posted staff photos, wrote riveting blog entries and tweeted some exciting company news. But some time has passed and you don’t have the “Likes” and followers you were expecting. And the only comments you seem to get on your blog are caught by its spam filter. It’s time to face the facts and cut social media out of your marketing plan…or is it?

Continue Reading →

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