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Social Network Showdown – Facebook Pages vs. Google+ Pages

By Mitch Wagner On January 4, 2012 In Electronic Marketing, Marketing Insight, Social Meida With No Comments

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Mitch thmbN Social Network Showdown – Facebook Pages vs. Google+ Pages

Mitch Wagner

Google+ brand pages have been available for almost two months. You may be considering getting your company on board or wondering whether it’s going to be another failed attempt at social media by Google (remember Google Wave and Goolge Buzz? No? Don’t feel bad-you’re not alone).   Your immediate reaction may be “isn’t this just another Facebook?” While there is some truth to that, as they have many similar features, Google has found some areas that can outshine Facebook — for the moment anyway. Adding another social network might be the last thing on your mind right now, but whether or not you are thinking of creating a company page, it is important to at least spend some time browsing around Google+ to become familiar with its features. It is better to be prepared to make the switch if needed rather than starting from scratch.

You can bet Facebook Continue Reading →

A Greet or a Tweet – Social Media Gets Personal

By Lindsay Babb On May 24, 2011 In Marketing Insight, Social Meida With No Comments

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Lindsay thmbN1 A Greet or a Tweet – Social Media Gets Personal

Lindsay Babb

Have I ever mentioned that I’m a big fan of personal communication and connections? In case I don’t say it enough, yes, I am. Last week, I had the opportunity to attend the annual AEM Marketing Conference in Austin, and spent some great quality time with several colleagues. From catching up with a client and getting to know my current industry friends better, to meeting several new folks who I hope will become good friends, there was never a dull moment. Though we’re all able to stay in touch via email, LinkedIn and other forms of communication, nothing beats seeing these people face-to-face. And then of course, there were the seminars and speakers, which were all very good. I was able to take away something from each and every one. In fact, one presenter and one seminar managed to challenge Continue Reading →

Social Media Killed the Logo Redesign

By Mitch Wagner On January 6, 2011 In Branding, Marketing Insight, Social Meida With No Comments

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Mitch Wagner

Logo redesign can be a touchy enough subject as it is. The logo can be a big part of what defines the brand, so naturally companies get tied to their logo and are afraid to change it. In our instant gratification world of social media, the subject is getting touchier.

Many are familiar with the short-lived GAP logo redesign that sparked an instant internet backlash, and resulted in them dropping the new design just days after it was released. Years ago, that backlash would have taken much longer to catch on and may not have caught on at all. But thanks to all the new instant communication vehicles, the effects came almost immediately. Continue Reading →

The Search Is On – Job Hunting Through Social Media

By Lindsay Babb On August 4, 2010 In Marketing Insight, Social Meida With No Comments

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Mashable! recently posted an article on finding a job via social media. And why not? We’re using social media for everything these days, from connecting to old friends and sharing photos to promoting our companies and seeking out new business opportunities. It only makes sense that potential job seekers would look to social media sites, particularly LinkedIn, to network and perhaps land that new dream job. And employers can use this as another method of pre-screening and weeding out applicants.

For this reason, it’s more important than ever to be sure you’re representing yourself online in a professional manner Continue Reading →

Snail Mail and the Telephone – Create A Truly Personal Connection

By Denise Stoppleworth On July 27, 2010 In Marketing Insight, Social Meida With No Comments

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Technology makes the world smaller – or so they say. But I’m beginning to question that theory. Sure, with Facebook I can connect with people I haven’t spoken with in 10 plus years. I can find out where old classmates live and work, and get the scoop on their families. With e-mail I can contact someone at their convenience and allow them to respond if and when they choose. Time is of little concern. I can send a question to Japan and have an answer the next morning. Even texting has impacted the way we communicate. I text editors at tradeshows to confirm a meeting. My daughter texts me to ask me where I am, find out what is for dinner or to tell me she loves me. All positive advancements as a result of technology, right?