So you need to design a logo. You want an awesome, market-stealing, show-stopping, kick-butt logo. Where do you start? How will you get from no or old logo to awesome logo? DON’T PANIC! With IRONCLAD’s foolproof process, we’ll help take your logo from zero to hero and provide brand identity that will surely steal the show.
Know the Client. A logo needs to be a true reflection of your organization’s core values, so we kick off the design with a heart-to-heart. We ask lots of questions to learn as much as we can about the company culture, core values, the way you do business, etc. We find out what you want your visual identity to convey to your target markets, then use this message to think of adjectives or phrases that describe the feelings the brand will communicate. This helps build theme and style ideas.