All posts in Public Relations

Beyond the NCAA – March is Madness

By On March 25, 2011 In Marketing Insight, Public Relations, Tradeshows With No Comments Permanent Link to Beyond the NCAA – March is MadnessPermalink
Lindsay Babb's headshot

Lindsay Babb

Even if your interest in sports ranks right up there with my interest in shopping (which, for the record, is zero), you’re probably still aware of the NCAA college basketball tournament, also know as March Madness, going on this month. When the term “March Madness” is spoken this, or any time of year, thoughts immediately go to brackets, picks, and who has the best looking uniforms or coolest mascot. This type of March Madness is certainly popular and something I myself get caught up in (my bracket, as of last night, is now officially destroyed, but oh well!). But the equipment industry also experiences its own madness this time of year – well, every three years to be exact.

CONEXPO-CON/AGG is the biggest industry tradeshow in the country, drawing in more than 100,000 attendees. Companies from all over the globe come to show off their best products, launch new ones and see what other companies have been cooking up over the past few years. Add all this to that the fact it’s held only once every three years, and it becomes something even more exciting – our industry’s own version of March Madness. Continue Reading →

Technology Schmechnology – I’ll Take a Handshake

By On January 27, 2011 In Marketing Insight, Public Relations, Tradeshows With No Comments Permanent Link to Technology Schmechnology – I’ll Take a HandshakePermalink
Lindsay Babb's headshot

Lindsay Babb

I was fortunate enough to attend the annual World of Concrete/World of Masonry tradeshow last week and had a wonderful time. While I enjoy walking the show to check out what’s new, find out the latest trends and just basically see what other companies are up to, the absolute best part of attending the shows is seeing people – clients, editors, ad reps and all others I work with on a daily basis.

While I technically do “work” with these people every day, I don’t actually get to see them in person. And it’s amazing how much of that personal connection is missed Continue Reading →

Show What You’ve Got – Organizing a Press Conference

By On August 24, 2010 In Marketing Insight, Public Relations, Tradeshows With 1 Comment Permanent Link to Show What You’ve Got – Organizing a Press ConferencePermalink

It’s coming. Do you hear it? More importantly, are you ready for it? No, not Christmas…though that will be here before we know it. I’m talking about tradeshow season. With the summer beginning to fade, it’s time to get into the swing of tradeshow planning. Many companies use tradeshows as a way to launch new, exciting and innovative products. While you can hold an event in your booth or schedule one-on-one visits with editors, a great way to really make a splash at a tradeshow is with a press conference.

Before you begin planning a press conference, first be sure the information you have to share warrants one (meaning, don’t hold a conference to talk about a minor new detail on product that has been on the market for three years). If it’s decided the new information doesn’t warrant a full-blown conference, simply include it in the press kit and extend the invitation Continue Reading →

Say More By Saying Less – The Six Word Challenge

By On July 20, 2010 In Marketing Insight, Public Relations With No Comments Permanent Link to Say More By Saying Less – The Six Word ChallengePermalink

Recently, I was having brunch with a former colleague – and fellow writer – when she told me about a writing contest she’d entered. The challenge was to write a story using just six words. At first, I had to ask her to repeat what she’d just said. I mean, I know I tend to get a bit long-winded when writing, but compose a complete story using just six words? I admit I was skeptical. But weeks later when she told me the results of the contest, she also shared some of the winning entries (hers was among the winners). Her story: Continue Reading →

Sticky Situation – Crisis Management & PR

By On July 6, 2010 In Marketing Insight, Public Relations With No Comments Permanent Link to Sticky Situation – Crisis Management & PRPermalink

I hope everyone had a safe and enjoyable Independence Day! Because of where I live, I’m in close proximity to the “Land of 10,000 Lakes,” which, for those non-geography buffs out there, refers to Minnesota. Every year over the Fourth of July holiday, my extended family heads to our lake cabin for fun, sun and quality bonding time. As I enjoyed the beautiful scenery and clear blue water splashing on the sand, I couldn’t help but think about how fortunate I was to be enjoying a vacation at the beach – not the “real” beach near the ocean, but close enough. Those in the southern area of the country, particularly the Gulf States, aren’t so fortunate.

The disastrous BP oil spill in the Gulf of Mexico has Continue Reading →

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