All posts in Tradeshows

Beyond the NCAA – March is Madness

By On March 25, 2011 In Marketing Insight, Public Relations, Tradeshows With No Comments Permanent Link to Beyond the NCAA – March is MadnessPermalink
Lindsay Babb's headshot

Lindsay Babb

Even if your interest in sports ranks right up there with my interest in shopping (which, for the record, is zero), you’re probably still aware of the NCAA college basketball tournament, also know as March Madness, going on this month. When the term “March Madness” is spoken this, or any time of year, thoughts immediately go to brackets, picks, and who has the best looking uniforms or coolest mascot. This type of March Madness is certainly popular and something I myself get caught up in (my bracket, as of last night, is now officially destroyed, but oh well!). But the equipment industry also experiences its own madness this time of year – well, every three years to be exact.

CONEXPO-CON/AGG is the biggest industry tradeshow in the country, drawing in more than 100,000 attendees. Companies from all over the globe come to show off their best products, launch new ones and see what other companies have been cooking up over the past few years. Add all this to that the fact it’s held only once every three years, and it becomes something even more exciting – our industry’s own version of March Madness. Continue Reading →

Technology Schmechnology – I’ll Take a Handshake

By On January 27, 2011 In Marketing Insight, Public Relations, Tradeshows With No Comments Permanent Link to Technology Schmechnology – I’ll Take a HandshakePermalink
Lindsay Babb's headshot

Lindsay Babb

I was fortunate enough to attend the annual World of Concrete/World of Masonry tradeshow last week and had a wonderful time. While I enjoy walking the show to check out what’s new, find out the latest trends and just basically see what other companies are up to, the absolute best part of attending the shows is seeing people – clients, editors, ad reps and all others I work with on a daily basis.

While I technically do “work” with these people every day, I don’t actually get to see them in person. And it’s amazing how much of that personal connection is missed Continue Reading →

Show What You’ve Got – Organizing a Press Conference

By On August 24, 2010 In Marketing Insight, Public Relations, Tradeshows With 1 Comment Permanent Link to Show What You’ve Got – Organizing a Press ConferencePermalink

It’s coming. Do you hear it? More importantly, are you ready for it? No, not Christmas…though that will be here before we know it. I’m talking about tradeshow season. With the summer beginning to fade, it’s time to get into the swing of tradeshow planning. Many companies use tradeshows as a way to launch new, exciting and innovative products. While you can hold an event in your booth or schedule one-on-one visits with editors, a great way to really make a splash at a tradeshow is with a press conference.

Before you begin planning a press conference, first be sure the information you have to share warrants one (meaning, don’t hold a conference to talk about a minor new detail on product that has been on the market for three years). If it’s decided the new information doesn’t warrant a full-blown conference, simply include it in the press kit and extend the invitation Continue Reading →

Less is More – Press Kit Designs

By On June 15, 2010 In Marketing Insight, Public Relations, Tradeshows With No Comments Permanent Link to Less is More – Press Kit DesignsPermalink

Tradeshows are like professional sports – there’s a season and an off-season. In every sport from hockey and football to baseball and soccer, the best athletes don’t spend their off-season relaxing and losing focus. Instead they get themselves physically and mentally prepared for the next season. We in the industry need to follow this example and spend our off-season, not taking a break and forgetting about shows for a few months, but prepping for the upcoming tradeshow season. And let’s face it – it will be here before we know it. Continue Reading →

Park or Castle? – Tradeshow Booth Basics

By On May 27, 2010 In Marketing Insight, Tradeshows With No Comments Permanent Link to Park or Castle? – Tradeshow Booth BasicsPermalink

In my 15 years in the equipment industry, I’ve been to a lot of tradeshows – more than I can count or remember in fact. I’ve seen all kinds of wonderful booths and some…well, let’s say less than ideal booths as well. I thought I had a good understanding of what qualifies as a good booth, but at the AEM meeting last week, Marlys Arnold of ethnoMETRICS offered some tips on booth design that made me reexamine some of my beliefs. As a result, I just can’t get the tips out of my head. In fact, I came back to the office and shared the information with my colleagues and it ignited a spark if ideas on how to redesign one of our client’s booths. Now I just need to sell the idea to the client. If it ignited a spark for us, it may do the same for you. Continue Reading →

← Older Entries