It’s Not the Size of the Dog in the Fight…

Beth Odegaard's headshot

Beth Odegaard

As a small marketing firm we sometimes get overlooked by large companies. I have to be honest, when I first started in this industry, being overlooked hurt a little. We have Superbowl-quality creative ideas floating around our brainstorms. We have a talented PR department and tech-savvy designers who can implement and execute those ideas.

To me, it’s evident that it’s not the size of your agency that counts, but rather the quality of your work and the passion in your heart. We’ve found that we can serve our clients – both big and small – best by staying true to who we are.

Who are we exactly?  Fair question. To me, the answer was summed up best just the other day by a fellow industry colleague who said IRONCLAD Marketing was a “small, hungry agency”.  The sentiment behind the words really rang true with me.

First and foremost, we’re a new and growing agency and we’re definitely hungry. Hungry to continue our growth. Hungry to grow to our clients’ businesses. Hungry to tell their stories. Hungry to implement sound, strategic marketing plans laced with just the right amount of creativity. Hungry to make a difference in the construction industry and our own community. All while staying true to our vision of a different kind of agency.

Fortunately, the companies we call clients aren’t intimidated by our size – or lack of. They realize the service they get from IRONCLAD – the care, passion, and enthusiasm that goes into each and every account – ensures they’ll never be left feeling like an outsider. And for small companies, they know their business will be revered and understood by a like-sized, like-minded firm that won’t think of any company or budget as too small to bother with. For the larger companies, they too “feel the love” of a smaller, more intimate firm, knowing all the people on their account by name. They know our work ethic and ideals and rest confidant knowing they won’t be taken advantage of because of their size. And maybe, just maybe, there is even consolation in knowing they’ll be treated just like any other member of the IRONCLAD family. When it comes to agencies, I’m convinced – Bigger isn’t always better. We can run with the big dogs any day!

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