Monthly Archives May 2010

Park or Castle? – Tradeshow Booth Basics

Denise Stoppleworth – President – IRONCLAD Marketing

Denise Stoppleworth

In my 15 years in the equipment industry, I’ve been to a lot of tradeshows – more than I can count or remember in fact. I’ve seen all kinds of wonderful booths and some…well, let’s say less than ideal booths as well. I thought I had a good understanding of what qualifies as a good booth, but at the AEM meeting last week, Marlys Arnold of ethnoMETRICS offered some tips on booth design that made me reexamine some of my beliefs. As a result, I just can’t get the tips out of my head. In fact, I came back to the office and shared the information with my colleagues and it ignited a spark if ideas on how to redesign one of our client’s booths. Now I just need to sell the idea to the client. If it ignited a spark for us, it may do the same for you. (more…)

A Slice of Facebook With Your Pizza – New Marketing Strategy

Great things seem to go together effortlessly. Peanut butter and jelly, baseball and hotdogs, Lennon and McCartney – all are terrific combinations. Once again, two popular things are being paired in an effort to create excitement, entice customer participation and reinvigorate a brand. Papa John’s is teaming up with Facebook (pizza and Facebook – likely to be another winning combination) and inviting fans to create the next specialty pizza. After all, who better to create a new, delicious pie than the pizza lovers themselves? ‘Papa John’ himself will select three finalists and the highest selling creation will be declared the winner. (more…)

Summer Shootout – 10 Tips for a Successful Photoshoot

Mitchell Wagner – Art Director – IRONCLAD Marketing

Mitchell Wagner

As the weather becomes warmer and the days get longer, it may be time to think about organizing a photoshoot. Whether it’s for a new product or to freshen up your image, summer is a great time to get out there and show your product how it’s meant to be seen — working! Below I have outlined what I feel are some important things to consider (more…)

New Kids on the Block – Millennials in Today’s Workforce

I recently came across and article in an e-newsletter from AdAge that caught my eye. Upon seeing the word “Millennial” in the title, I was prepared to cringe. Surely this would be another article on how spoiled, lazy and arrogant Millennials are. Great. Though I probably shouldn’t take it personally, I admit I do take some offense to these generalizations. After all, I am a Millennial. (more…)

Do You Have the YouTube Swagger? – Marketing for Any Budget

Denise Stoppleworth – President – IRONCLAD Marketing

Denise Stoppleworth

Interesting fact: More video was uploaded to YouTube in two months than ABC, CBS and NBC, collectively, aired in the last 40 years. Why? With more and more people turning to the Internet for information, news and entertainment, it’s not only an amplifier for anyone’s message but also the new frontier of marketing. From political statements, to how-to type videos to outright marketing campaigns, you can find it all on YouTube. If creative and memorable enough, videos become (more…)

The Bottom Line of Success

Denise Stoppleworth – President – IRONCLAD Marketing

Denise Stoppleworth

In business, philosophies abound on how to be successful. And, if you talk to many business people and ask how to be successful, they’ll tell you to always watch the bottom line, cut expenses, sell, sell, sell and keep your margins up. All of it sound advice. In reality, the viability of every business comes down to the bottom line – but is there another way to positively impact that number? I think there is. Perhaps it’s my overly optimistic approach, but as a new business owner, I believe the simply human approach to doing business will make you very successful. What does that mean? Kind of the little lessons you learn as a child. (more…)

The Meat of the Message – Memorable Marketing

Denise Stoppleworth – President – IRONCLAD Marketing

Denise Stoppleworth

Some marketing campaigns are just classic. Some are cool, but forgettable. I am referring to the many campaigns for which you remember the commercial or the slogan, but completely forget the product or brand. Unfortunately in the business-to-business arena, we often don’t have the luxury relying on zippy television ads and catchy music to be memorable. Rather, we become memorable by connecting with the customer on a very real level. Though we use the catchy ad or eblast to capture attention, the memorable experience becomes more about the quality of the message and the interaction with the customer than the glitzy creative. Don’t get me wrong, that creative (more…)