Monthly Archives August 2010

A Tigger or an Eyeore – What’s Your Personality?

Denise Stoppleworth – President – IRONCLAD Marketing

Denise Stoppleworth

You know, all you really need to know about people, you can learn from a Winnie the Pooh book. I admit, I read them often. What do you expect with three children? But at our house, we’ve begun to classify people and moods by the characters in Winnie the Pooh. In our family, the comparison boils down to two main personalities: Tigger and Eyeore. (more…)

Show What You’ve Got – Organizing a Press Conference

It’s coming. Do you hear it? More importantly, are you ready for it? No, not Christmas…though that will be here before we know it. I’m talking about tradeshow season. With the summer beginning to fade, it’s time to get into the swing of tradeshow planning. Many companies use tradeshows as a way to launch new, exciting and innovative products. While you can hold an event in your booth or schedule one-on-one visits with editors, a great way to really make a splash at a tradeshow is with a press conference.

Before you begin planning a press conference, first be sure the information you have to share warrants one (meaning, don’t hold a conference to talk about a minor new detail on product that has been on the market for three years). If it’s decided the new information doesn’t warrant a full-blown conference, simply include it in the press kit and extend the invitation (more…)

The Ultimate Theme Experience

Denise Stoppleworth – President – IRONCLAD Marketing

Denise Stoppleworth

This week, I was at the APWA and SWANA shows in Boston and had the good fortune of taking my family along to experience the history of this great city. After the show, we went sightseeing and ended up in Quincy market right around lunchtime. Naturally, we began looking for a place to eat. We walked by the famous Cheers Café and all the local seafood places and ended up at Dick’s Last Resort. I know, it’s a chain, but it was hot – and this appeared to be the only café with air conditioning.


A Storm is Brewing – Basics of Brainstorming

Mitchell Wagner – Art Director – IRONCLAD Marketing

Mitchell Wagner

Since the beginning of time – or shortly thereafter – creative brainstorming sessions have been used to come up with the next great idea. These sessions are a great way to bounce ideas off one another and arrive at the creative concept. But it doesn’t end with just creative advertising campaigns – brainstorming can be used for a variety of other tasks, including new product names, tradeshow promotion ideas and various problem-solving issues. The following are a few basic guidelines to help ensure a brainstorming session is productive and successful. (more…)

The Search Is On – Job Hunting Through Social Media

Mashable! recently posted an article on finding a job via social media. And why not? We’re using social media for everything these days, from connecting to old friends and sharing photos to promoting our companies and seeking out new business opportunities. It only makes sense that potential job seekers would look to social media sites, particularly LinkedIn, to network and perhaps land that new dream job. And employers can use this as another method of pre-screening and weeding out applicants.

For this reason, it’s more important than ever to be sure you’re representing yourself online in a professional manner (more…)