Monthly Archives January 2011

Technology Schmechnology – I’ll Take a Handshake

I was fortunate enough to attend the annual World of Concrete/World of Masonry tradeshow last week and had a wonderful time. While I enjoy walking the show to check out what’s new, find out the latest trends and just basically see what other companies are up to, the absolute best part of attending the shows is seeing people – clients, editors, ad reps and all others I work with on a daily basis.

While I technically do “work” with these people every day, I don’t actually get to see them in person. And it’s amazing how much of that personal connection is missed (more…)

Social Media Killed the Logo Redesign

Mitchell Wagner – Art Director – IRONCLAD Marketing

Mitchell Wagner

Logo redesign can be a touchy enough subject as it is. The logo can be a big part of what defines the brand, so naturally companies get tied to their logo and are afraid to change it. In our instant gratification world of social media, the subject is getting touchier.

Many are familiar with the short-lived GAP logo redesign that sparked an instant internet backlash, and resulted in them dropping the new design just days after it was released. Years ago, that backlash would have taken much longer to catch on and may not have caught on at all. But thanks to all the new instant communication vehicles, the effects came almost immediately. (more…)

Go For the Goal

Welcome to 2011! Did you make a New Year’s resolution? I have to be honest — I didn’t. I actually don’t like the New Year’s resolution tradition, and it’s not because I’m opposed to goal-setting. In fact, I’m a firm believer that success comes when you have a set of tangible goals in place —  and I have adhered to that philosophy both personally and professionally all my life. Let’s face it, without having set a personal goal to run a marathon, I never would have just up-and-decided to run 26.2 miles.

Rather, I don’t embrace the New Year’s resolution tradition because I don’t feel goal-setting should be a once a year occurrence. (more…)