Monthly Archives October 2011

Reaction, Action – Good Advertising Does Both

Although I know I’m not alone here, I almost cringe to admit the following: As a child, I was fascinated by infomercials. I was suckered in by the promises of the food dehydrator that could make fruit roll-ups, and the veggie chopper that could make slicing and dicing so idiot-proof even I couldn’t mess it up. I’m pretty sure I begged my parents for at least one gadget every week.

Even though I’ve become a much wiser consumer, I still find myself being lured in by some advertisements. Not cheesy infomercials anymore, but really good television commercials, print ads, direct mailers, all of it. And again, I know I’m not the only one who can be mesmerized or moved to action by a really good ad. I got to thinking about this yesterday after reading about a certain shoe company in the news, and its highly-crazed toning shoes. You know what I’m talking about – the shoes that promise (more…)