This Christmas vacation allowed me the perfect opportunity to educate my kids on marketing. In an effort to deliver the best product and value for the customer, I volunteered my daughters to string elastic bands in 9,000 hangtags. The printer’s estimate for attaching the bands was too high, (more…)
Happy New Year! As we usher in another year, the sappy and nostalgic optimist within me can’t help but escape. 2009 was tough. Personally. Professionally. Individually. Collectively.
Certainly many challenges lie ahead, but I can’t help but be warmed with optimism as I look at another opportunity for a fresh beginning. As I reflect on the past year and my personal and professional growth, and look forward to what 2010 might hold, the reflection becomes the catalyst for New Year’s resolutions.
It appears my comments on Tiger Woods and the surrounding brand implications spurred some response in emails directly to me. The responses have kept my mind focused on branding and how everything we do as a company has brand ramifications. With tradeshow season quickly approaching, a major focus with our clients is planning promotions and booth displays. Inevitably, someone throws out the idea to hire “booth babes.” (Their term. Not mine.) Most of the time, (more…)
You can’t turn on the television or radio, or even go past a supermarket magazine rack without seeing or hearing something on Tiger Woods. In fact, in my opinion, there is too much information out there about Woods and his private matters. I almost cringe bringing it up here in my blog. I raise this subject for one reason only. (more…)
I go to industry events searching. Seeking. Pleading for good news. The first question I ask is, “How is your business?” What I’m anxious to hear is “sales are shooting up and we’re looking at a great year.” Honestly, I’d settle for “business is growing again.” I assume many of you share my feelings. I‘m just tired of participating in this recession. It’s exhausting constantly pondering the doom and gloom – the growing unemployment, the hard-hitting impact on the manufacturing sector and the projections for a very slow recovery. After 15 years in the industry, I’ve seen several down cycles come and go, and I know this one will too. But the waiting is the worst part. (more…)
I can see it in their eyes and hear it in their voices – that true underlying question. As they ask “Why did you decide to go out on your own?”, the underlying question in their face is less subdued. It’s “What on earth would possess you to give up a good job to start your own advertising agency? Now? In the worst economic conditions since the great depression?” The first time I could sense the real question of shock, was (more…)