From Iron to Sizzle – Booth Models in Marketing

Denise Stoppleworth – President – IRONCLAD Marketing

Denise Stoppleworth

It appears my comments on Tiger Woods and the surrounding brand implications spurred some response in emails directly to me.  The responses have kept my mind focused on branding and how everything we do as a company has brand ramifications. With tradeshow season quickly approaching, a major focus with our clients is planning promotions and booth displays. Inevitably, someone throws out the idea to hire “booth babes.” (Their term. Not mine.) Most of the time, (more…)

Branding Irons – Everyone is a “Spokesman”

Denise Stoppleworth – President – IRONCLAD Marketing

Denise Stoppleworth

You can’t turn on the television or radio, or even go past a supermarket magazine rack without seeing or hearing something on Tiger Woods. In fact, in my opinion, there is too much information out there about Woods and his private matters. I almost cringe bringing it up here in my blog. I raise this subject for one reason only. (more…)

Strategic Survival – Standing Out in a Down Economy

Denise Stoppleworth – President – IRONCLAD Marketing

Denise Stoppleworth

I go to industry events searching. Seeking. Pleading for good news. The first question I ask is, “How is your business?” What I’m anxious to hear is “sales are shooting up and we’re looking at a great year.” Honestly, I’d settle for “business is growing again.” I assume many of you share my feelings. I‘m just tired of participating in this recession. It’s exhausting constantly pondering the doom and gloom – the growing unemployment, the hard-hitting impact on the manufacturing sector and the projections for a very slow recovery. After 15 years in the industry, I’ve seen several down cycles come and go, and I know this one will too.  But the waiting is the worst part. (more…)

Striking Out – New Ventures in an Economic Downturn

Denise Stoppleworth – President – IRONCLAD Marketing

Denise Stoppleworth

I can see it in their eyes and hear it in their voices – that true underlying question. As they ask “Why did you decide to go out on your own?”, the underlying question in their face is less subdued. It’s “What on earth would possess you to give up a good job to start your own advertising agency? Now? In the worst economic conditions since the great depression?” The first time I could sense the real question of shock, was (more…)