Does anybody really read anything these days? I hope so…after all, I am a writer. But I realize the truth is that people simply don’t have time to read everything that comes their way – and e-mails are no exception. Most of us get dozens, even hundreds of e-mails a day, and chances are, we don’t really take the time to read all of them. So if we don’t even read our standard e-mail messages, it’s likely that people aren’t reading the e-mail ad or e-blast either. Though we’re all guilty of skimming over copy or ignoring e-mails altogether, this trend can be especially disconcerting for those of us in marketing. After all, a lot of time goes into developing creative ideas and captivating copy for e-mail blasts. As one more medium gets flooded with messages, what are you doing to increase the chance that your message is read? And yes, I mean the entire message.

Have you implemented any of them into an e-mail campaign?

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