When it comes to writing, whether it’s for a blog, website or brochure, there are always two sides involved — the reader and writer. As a reader, you want to be entertained or learn something new — perhaps about a new product, a new way of doing something or a different way of looking at the world.
As a writer, it’s your opportunity to captivate, inspire or persuade. Whether your words will hit the glossy pages of a magazine or the vivid screen of an iPad, they are all you have to articulate your message. So before facing that blank page, (more…)
Amy Wieser Willson
I’ve spent a lot of time in school, always anxious to learn more and to keep up with the changes around us. Just like in life, change in marketing and public relations is inevitable. Technology evolves. Mediums for reaching your audience come and go. Products adapt to ever-changing markets across the globe.
It can be intimidating to make those necessary changes to enter a new medium with your business, whether it’s incorporating video production, making a change in direct mail approaches, entering new social media realms or even trying fresh advertising platforms. Growing and changing may be challenging, but it also brings great results.
It doesn’t need to be complicated, either. When it comes down to it, (more…)
It’s always exciting to announce a new team member, especially one that brings so much experience and breadth of talent to the IRONCLAD team. That’s how I feel about Amy Wieser Willson. While Amy might seem like a new face to the IRONCLAD team, she is anything but new. Amy joined us full time in January 2014, but she has worked with IRONCLAD off and on in a contract and part-time capacity for the past four years. In fact, Amy has been involved in projects for nearly every client before becoming a full-time member of the IRONCLAD team. We’re so pleased to add her as our vice president of client services. (more…)
CONEXPO-CON/AGG rolls around once every three years, tugging at the construction vests of all industry gurus to attend or exhibit. That’s why the prep for CONEXPO begins 12 to 18 months in advance. And naturally we were in the heart of it, helping our clients make a splash at the big event.
For me, the introduction to the magnitude of CONEXPO began last spring when I attended the AEM marketing conference. I could tell by the discussions this is not an average tradeshow. CONEXPO clearly would be no small undertaking for anyone attending or exhibiting. It was going to be huge.
When I was chosen (more…)
As I sat around a table laden with turkey, stuffing, mashed potatoes and gravy and finished off my Thanksgiving dinner with pie and wine, I couldn’t help but reflect on all the blessings in my life this year. To explain, I’m going back to grade school projects with something I am thankful for represented by each letter:
T– Time. Though there is never enough, and I’m always wishing for another hour or another day or a little more time to finish that project, I’m very grateful for each day I’ve been blessed with.
H– Handfuls. Yes, when I was kid I was a handful. Now I have three wonderful “handfuls” of my own. Many days, this business is a “handful,” but as my grandmother would always say, a full hand is a blessed hand. (more…)
So you need to design a logo. You want an awesome, market-stealing, show-stopping, kick-butt logo. Where do you start? How will you get from no or old logo to awesome logo? DON’T PANIC! With IRONCLAD’s foolproof process, we’ll help take your logo from zero to hero and provide brand identity that will surely steal the show.
Know the Client. A logo needs to be a true reflection of your organization’s core values, so we kick off the design with a heart-to-heart. We ask lots of questions to learn as much as we can about the company culture, core values, the way you do business, etc. We find out what you want your visual identity to convey to your target markets, then use this message to think of adjectives or phrases that describe the feelings the brand will communicate. This helps build theme and style ideas.
Imagine sitting in a grand hall with a capacity of more than 500 people surrounded by manufacturers, editors, ad reps and agencies. We all wait anxiously to hear from industry professionals and absorb the wealth of knowledge as they share the latest industry trends. Tradeshow season is approaching quicker than we think and getting people to your booth can be overwhelming without the added pressure of 2014 CONEXPO-CON/AGG.
Back in May, my colleague Laura and I headed out to Chicago to the Association of Equipment Manufacturers conference and got the scoop on CONEXPO-CON/AGG with a run down of what to expect for the 2014 show. A variety of speakers and panelists spent the day giving their advice and insight on the different tools and strategies to make for a successful show.
It can make your head spin trying to tackle a tradeshow of this size, or any tradeshow for that matter. Fear not. With a little strategy, preparation and a dash of creativity, you can and will make the best out of your tradeshow season. Here are a few tips to help you along the way. (more…)
With every new and exciting electronic gadget that comes along, our culture seems to be shifting away from pen and paper to be in front of a screen. We use them at work, in our vehicles and for social interaction. We even bring these gadgets into our bedrooms at night to quickly glance through our emails or watch one more cute puppy video before we turn out our bedroom lamp. But even in a digital world, there is still something to be said about receiving a tangible piece of direct mail.
In the interest of full disclosure, I am a designer and with that comes my love of paper. It’s the excitement of a brand new swatch book, the feel of the grain, the smell of the ink when samples come fresh off the press. Although not everyone shares my sometimes-exaggerated appreciation of paper, I found a few people who do. I recently (more…)
I love the freedom of advertising. How many careers actually encourage their employees to catch up on their creativity, catchy puns and Facebook posting ideas? Not many. It is a bonus knowing that these activities help businesses reach out to their audiences in a meaningful way, ultimately helping them become successful, sought-after businesses.
However, my curiosity and possible career routes had both grown over the years, so I needed a final shove to become fully dedicated to this field.
I looked to my role model, my mother, to help me decide which career path to take. This woman not only brought me into the world, she is someone who has seen and supported me through it all. You see, my mother is the “how does she do it?” kind of awesome. And you’ll come to see why I have these bragging rights. (more…)