Lots of agencies offer the same services we do. Many of them have great resumes. But what they don’t have is our passion for success and unbeatable work ethic. We’d like to see them try to imitate our focus and experience in key industries — not to mention our unyielding drive to get to know our clients better than they know themselves. No matter your size, IRONCLAD invests in you by attending your tradeshows, sales meetings and training seminars to learn as much as possible about your products, your markets and the challenges you face. Time has proven that when we immerse ourselves in our clients’ businesses, we can develop spot-on strategic marketing plans that tell the brand story in ways that produce results. Our experienced team understands the market and what matters to them as well as your product and value proposition so we can create top notch content with key messages coming through in every piece.
If you’ve worked with an agency in the past and felt you did all the work AND paid big bills, we hear you, and you have our word that it won’t happen with IRONCLAD. Sure, there will be a learning curve up front. But we’ll work quickly to learn your product so we can function like an internal member of your team, delivering solid messages with minimal input.
What is Your Process?
Our process encompasses equal doses of strategic and creative. We’ll discuss the marketing objectives, and gather information on market perceptions, competitor weaknesses and unique positioning strategies. We will then work with you to develop a solid strategic plan and map out objectives and measurement parameters, along with creative options. You’ll be involved in the process at multiple points to offer input and insight.
When the project is complete, we’ll take time to reevaluate with you and measure the results against our defined parameters. Not only will we review the project, but we’ll also analyze the process and discuss how to improve similar projects in the future. We’re constantly evolving, always looking for ways to make things even better. “Good enough” is not in our vocabulary — and we hope to ban it from yours as well.
Am I Too Small For an Agency?
We’ve seen the small fish in a big pond syndrome all too often and we’re not about to let it happen at our agency. Whether you’re a project-based client or a million-dollar account, you’ll get the same responsive service and passion from us. As a small business ourselves, we understand the unique challenges it presents. We work with companies of all sizes to find the marketing program and budget that’s right for them. With our uncommon approach to business, you’ll find there is no company too small to swim with the sharks.
Why is Strategy Important?
For too long agencies have been living off creative ideas but lacking strategic substance. It’s time for clients to demand more. With our strategic approach to marketing, we help you deliver content that resonates with your target audience while remaining on point with your core messages. We’ll transform your marketing from intermittent and reactive to consistent and productive. Your brand image will thrive under a comprehensive, goal-driven strategy that makes sense for your business. It’s time to stop throwing mud at the wall — we already know what sticks, and we use that experience to build the optimum marketing strategy for your brand.
You betcha we’re from Fargo. And you’ll love what that means for you. We work hard, bringing to realization the Midwest work ethic. We’ll go above and beyond to meet your deadlines and make you look good.
We work with clients all over the globe. Whether you’re just down the road in a small North Dakota or Minnesota town or thousands of miles away, we’ll ensure communication is seamless and work to make any amount of distance seem obsolete. We schedule annual planning meetings with clients and review plans quarterly. And since we attend your sales meetings, training sessions and trade shows, you’ll find you get plenty of face time.