The New Search:
How AI Can Help Equipment Manufacturers Gain Visibility & Generate Leads
Why Should I Attend?
AI-powered search is transforming the way businesses research solutions and evaluate vendors. This shift creates new opportunities for equipment manufacturers to build brand awareness, increase credibility and generate qualified leads.
Start with the 2-minute AI Visibility Readiness Quiz to see whether your brand has the right signals in place to be discovered and referenced by AI tools. Then join the webinar to learn practical next steps.
In this 30-minute webinar, you’ll
- Understand how AI-driven search works and what it means for your visibility
- Discover what Artificial Intelligence Optimization (AIO) is and how it goes beyond traditional SEO
- Learn how equipment manufacturers can appear in AI-generated results ahead of competitors
- Get a high-level overview of strategies to start improving visibility in AI-powered search
- Join a live Q&A session with industry experts
Learn how to boost your visibility in AI-driven search with AIO.
Attend our free AIO webinar and get your AI Visibility Scorecard.
Save your seat today – space is limited. We’ll see you on March 18, 2026!
How Prepared Is Your Brand for AI Search?
Answer 6 quick questions to get your AI Readiness Score and tier. This quick quiz grades how prepared your brand is to show up in AI answers.
About the Presenters
Aaron Boerner
Content Director
Aaron Boerner leads a team of writers and PR specialists to deliver strategic content across various channels for technical B2B industries. He assists with agency-wide quality standards, mentors staff, and oversees content direction and strategy. Aaron also leads initiatives around AI integration—researching tools, shaping policy, and building prompt libraries—while staying engaged in emerging trends through books, articles, and podcasts.
Aaron Erickson
Digital Marketing Specialist
Aaron helps industrial and manufacturing companies apply AI Optimization (AIO) strategies to drive measurable growth. He co-developed IRONCLAD’s AI Visibility Audit, giving businesses a clear view of their presence in AI-driven results. With expertise across digital advertising, social media, and email marketing, and prior experience as an AI Prompt Writer and Evaluator, he brings rare insight into how AI systems learn. This unique background positions him to help brands stay competitive in today’s evolving search landscape.
Get Your FREE AI Visibility Scorecard!
Attend our free AIO webinar and get your AI Visibility Scorecard.
Turn your quiz results into next steps.
Your quiz score is a starting point. Save your seat to learn how to strengthen the signals that help AI confidently surface your brand in AI-driven search results.