E-Z Drill manufactures concrete drilling and doweling equipment. New dust exposure regulations from OSHA meant E-Z Drill needed to adapt their marketing strategy.
Promote growth under new government regulations.
E-Z Drill’s audience needed to be aware of their dust collection solutions, which included dust collection systems standard on all new equipment and retrofit options for older models. We developed messaging to showcase E-Z Drill’s proven industry knowledge. The content focused on educating an audience hungry for information about the new OSHA regulations, providing tips for contractors choosing a dust collection system and showing the value of E-Z Drill solutions.
These key messages were distributed through a byline article, a press release, a media relations program, e-newsletter content, website retargeting, online and print ads, video and social media marketing. The ads featured a relatable image and a clever headline underscoring the urgency of updating to compliant equipment while sharing the benefits of choosing E-Z Drill as the solution.