ASV
Build Brand Awareness
ASV manufactures compact track and skid-steer loaders for use in construction and forestry.
Strategy at a Glance
Industry PR events—press conferences, press visits, media days—create powerful platforms for manufacturers to tell their story. But Mecalac needed something more immersive than a crowded trade show floor.
We developed and executed a dedicated in-person product launch and demo day in Golden, Colorado. This approach allowed:
- Deep engagement: Editors could experience the equipment up close, operate it, and ask in depth questions without distraction.
- Stronger relationships: With no customer traffic to manage, Mecalac’s team focused entirely on building rapport with attending media.
- Focused storytelling: Mecalac wasn’t competing for time or attention among dozens of manufacturers—as they would at a show.
The result: an intimate, highly controlled environment where Mecalac’s innovation could shine.
