ASV

Build Brand Awareness

ASV manufactures compact track and skid-steer loaders for use in construction and forestry.

The Challenge

Increase brand awareness in a competitive market.

The Strategy

After analyzing the market and developing the messaging strategy, we created and executed a multi-faceted advertising and public relations campaign centered around serviceability, versatility and productivity.

The campaign distributed consistent messaging across multiple touch points and educated target audiences on what sets ASV apart from the competition. Press releases for ASV’s broad line of compact track and skid-steer loaders, a byline article, a job story, a media relations program, e-newsletters, and print and digital advertising.