Road Widener

Establish Online Presence

Strategy at a Glance

A website is the first thing many customers – current and prospective — turn to for information. The site needs to be engaging and easy to navigate but also easy to find on a general keyword search. Many marketing firms can create websites, but our approach is different. We bring our years of industry experience and knowledge to effectively understand the way our clients’ customers think and search. We do a deep dive to understand the client’s business and key messages and craft copy that conveys those messages following SEO best practices.

As a relatively new company, Road Widener needed this comprehensive approach. Our team worked with them to determine and develop key messages – including decreased labor, increased efficiency and unparalleled safety — and built the site copy around those messages. The site incorporates images and copy to appeal to a variety of applications, industries and benefits expanding the organic reach of the website. A dealer locator, demo and quote request forms and a contact form all drive potential leads or conversions. An ongoing SEO package ensures new content is consistently being added and traffic patterns and user experience is tracked to continue to improve the site.