Monthly Archives April 2011

It’s Not the Size of the Dog in the Fight…

As a small marketing firm we sometimes get overlooked by large companies. I have to be honest, when I first started in this industry, being overlooked hurt a little. We have Superbowl-quality creative ideas floating around our brainstorms. We have a talented PR department and tech-savvy designers who can implement and execute those ideas.

To me, it’s evident that it’s not the size of your agency that counts, but rather the quality of your work and the passion in your heart. We’ve found that we can serve our clients – both big and small – best by staying true to who we are.

Who are we exactly?  Fair question. To me, the answer was summed up best just the other day by a fellow industry colleague who said IRONCLAD Marketing was a “small, hungry agency”.  The sentiment behind the words really rang true with me.

First and foremost, we’re (more…)

What’s In A Name?

Denise Stoppleworth – President – IRONCLAD Marketing

Denise Stoppleworth

When we name our children, we labor over the perfect name. One that has family or social relevance. One that will encapsulate the child’s looks and personality. One that will be appropriate for the young woman or man the child grows into. A name with the right amount of dignity, respect and professionalism to accompany a doctor, lawyer, President or marketing executive. We study books for meanings and make endless lists narrowing and narrowing the pool until we finally decide on the perfect fit.

Clearly a name is very important. Companies agonize over the right names for products and divisions and we’ve been part of that process – that labor of love – to
find the perfect name. Perhaps the most close to home – other than the naming of my children – was the naming of IRONCLAD Marketing. Over the past 18 months, the question that always arises is, “How did you arrive at that name?”  But the more important question to me is what is the significance?

First and foremost, I am very much a “follow your heart” kind of person and something about (more…)

Out of the Zone – Embracing New Marketing Ideas

Remember the last time you did something completely crazy? Okay, maybe not crazy, but outside your normal comfort zone? I had such an experience last week. I’m pretty unskilled when it comes to cooking, hence, I’m hesitant to try new things. I stick with what I know, which is very basic (think lots of dishes that can incorporate steamed veggies or scrambled eggs). Well, I decided to take a big step last week. I picked out a recipe, purchased all the ingredients, and spent a good hour prepping, chopping, dashing and following the recipe to create my masterpiece. While my eggplant lasagna was far from something Curtis Stone would praise, I was extremely proud. It tasted really good! This type of “extreme cooking” is still far outside my comfort zone, but I’m actually looking forward to trying a new recipe again – and hopefully I’ll improve my skills along the way.

This experience made me think about what our clients go through working with us. Really, every company working with an outside agency goes through many situations where they step outside their comfort zone (more…)