ASV Media Day Case Study

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ASV

Coordinated Media Event

ASV, a leading manufacturer of compact track and skid-steer loaders tailored for construction and forestry applications.

The Challenge

Launching ASV’s latest compact track loader while offering editors a hands-on experience to understand the distinctive advantages of ASV equipment.

The Strategy

At IRONCLAD, we understand that firsthand experiences forge lasting connections. Our plan involved organizing a compelling media event at ASV’s manufacturing facility in Grand Rapids, MN. This exclusive event offered editors a rare chance not only to witness but also to operate the equipment, creating a deeper understanding of the ASV difference.

Leveraging our expertise, we crafted an interactive and educational event that empowered editors with valuable content for their readers. Beyond equipment operation, ASV’s team conducted an in-depth demonstration of the compact track loaders’ undercarriage. This showcase clarified why the system excels in maintaining stability over rough terrains and debris, surpassing competitive models. Editors gained insights into design features, maintenance ease, and ROI aspects of ASV products.

Our media coverage yielded 187 hits across 25 publications—both print and online. The event delivered an impressive ROI of 28X. Notably, the event’s coverage continued to resonate over a year later as editors revisited their experiences at ASV’s facility.

The Work

Industries

Construction
Forestry
Landscaping
Rental

Services

  • Brand Strategy
  • Advertising
  • Public Relations
ASV Media Day Results
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