Brokk

Robotic Solutions

Brokk is the world’s leading manufacturer of remote-controlled demolition machines used for construction, demolition, mining and tunneling, cement, process and nuclear applications.

The Challenge

Advocating remote-controlled demolition machines as a solution to workforce challenges.

The Strategy

The skilled labor force is changing. Aging construction workers are delaying retirement while millennials are choosing less laborious careers. It was important Brokk’s target audience viewed them as pioneers and thought leaders poised to address an evolving workforce. We created and delivered content to key audiences that would position Brokk as a modern solution for an age-old problem.

We implemented a comprehensive public relations program focused on maximizing reach to Brokk’s target audiences and explaining the value of robotic demolition in the current labor landscape. This included developing content through a byline article, a job story, a media relations program, a webinar, blog posts, e-newsletters and social media marketing.