Lone Star Drills Case Study

Lone Star Drills logo

Lone Star Drills

Showcasing Quality Products

Lone Star Drills, a Little Beaver Company, manufactures portable drills for use in water well drilling, soil sampling, geotechnical testing and auger drilling.

The Challenge

Showcase a broad product line in an engaging format.

The Strategy

As tradeshow season approaches, Lone Star Drills sought an intuitive solution for customers to seamlessly explore and compare its comprehensive soil sampling product line. To address this need, our team conducted brainstorming sessions, evaluating various methods to showcase and compare products. After careful consideration, we agreed that an application-specific catalog would be the optimal choice. Our goal was to present the entire product line, including additional offerings from its parent company, Little Beaver, in a single, accessible platform.

Recognizing the importance of maintaining a cohesive brand identity, we were steadfast in ensuring that any literature we created would exude the excellence and leadership that defines Lone Star Drills in the soil sampling industry. The outcome was a thoughtfully designed, easy-to-navigate catalog that serves as a comprehensive resource to customers. It intricately details product features, benefits, specifications and diverse applications, all complemented by high-quality visuals.

While printed versions are readily available for tradeshows, we also crafted a web-friendly iteration, easily accessible for viewing or download on the company’s website.

In every interaction, there is an opportunity to educate and impress customers. How a company presents its products in literature significantly influences the perception of the brand’s quality and dedication to excellence.

The Work


Geotechnical Engineering
Soil Sampling


  • Brand Strategy
  • Literature
  • Website Design
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