Little Beaver & Lone Star Drills

Build Awareness

Little Beaver, with sister company Lone Star Drills, manufactures portable earth and water well drills.

The Challenge

Build awareness in a new market.

The Strategy

We developed a comprehensive brand awareness program to reach and educate soil sampling audiences about Little Beaver’s solutions. To maximize their budget, we focused on reaching soil sampling and site preparation contractors with powerful content educating readers on the efficiency, portability and profitability of Little Beaver and Lone Star soil sampling equipment.

Using strategic media relations tactics, we delivered meaningful content explaining the benefits of portable soil sampling equipment to key audiences. We also pushed strategic content through blog posts, social media marketing, print, video and e-newsletters. To encourage trackable engagement, we executed targeted online display, paid search, retargeting and geotargeting campaigns. Those campaigns directed to a soil sampling landing page we developed, wrote copy, designed, and optimized to increase organic search traffic.