Solesbee’s Attachments

New Market Growth

Solesbee’s manufactures heavy-equipment attachments for construction, demolition, forestry and recycling applications. They offer industry-leading product availability and warranties.

The Challenge

Grow sales in new regions through lead generation.

The Strategy

After examining the way consumers purchase Solesbee’s attachments, we determined a highly targeted digital lead generation campaign was the most efficient way to grow their direct sales. We executed a multi-faceted program and created a dedicated landing page to capture the information of qualified prospects.

The campaign messaging featured a short, strong headline that not only conveyed that Solesbee’s attachments are ready to take on tough jobsites, but that they are available for fast shipping, a notorious challenge for contractors looking to quickly replace or upgrade attachments. The messaging takes a no-nonsense, aggressive tone, challenging the reader to add attachments to their fleet that work as hard as they do.