A Smooth Ride for Customers & Prospects

Writing is like driving. From A to B, uneducated to informed, ambivalence to desire, immobility to action – the goal is always the same: get somewhere. Or, to be more precise, take someone else there. Either way, writing or driving, it’s a journey. Along the way it’s...

Create the Vision

The ultimate goal of any marketing piece should be to create a vision of a solution in the mind of your prospect that points him or her to your product or service. I say ultimate because the sales process often can be long and complicated, with multiple contacts,...

The PR-fect Date

Remember the good ‘ole days when you could pop over to the library on a Wednesday night with your friends and get asked on a date for that Saturday night? You’d go, get to know the person and have a good time (or not have a good time, and never have to see them...
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